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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. The second edition (2012) updates this with new case studies, examples and more. Kristina Halvorson's book quickly became the go-to source when it came out 2009. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. Looking forward to running a new course for the Publishing Training Centre later this year. On May 3rd and is currently available exclusively on iTunes. There ARE best practices at this point that you can implement. All of the invaluable information that she shared in the first edition is included with numerous new examples. Too often the focus is on technology and not on what actually matters, content. How can you realize the value of content while planning for its long-term success? Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. New course: Content strategy for the web. There ARE content strategies that work. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. I'm a strange mixture of designer, writer, editor, IA, project manager and techie.