Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



Mastering Data Mining: The Art and Science of Customer Relationship Management ebook




Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Format: pdf
Page: 512
ISBN: 0471331236, 9780471331230
Publisher: Wiley


Data Mining: A Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, Rud, Olivia Parr. Data Mining Mastering Data Mining, Berry, Michael J., Linoff, Gordon, S. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Business Data, Models, and Decisions: The Fundamnetals of Management Science, Bertsimas, Dimitris & Freud, Robert M. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Ebook Download Mastering Data Mining: The Art and Science of Customer Relationship Management ebook. Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Data Scientist - Electronic Arts. Mastering Data Mining: The Art and Science of Customer Relationship Management. Business Intelligence: Data Mining and Optimization for Decision Making, Vercellis, Carlos. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. The Art and Science of Customer Relationship Managemen Michael J.